Position overview
Reporting into our Chief Strategy Officer, this role will help lead growth and customer engagement initiatives
You will be data-driven and results focused, thriving at the intersection of data, product, engineering, and marketing
The ideal candidate will have a strong technical, analytical, and product marketing background – with a motivation to grow our members base globally
Although we are headquartered in Gibraltar, this is a full time, 100% remote position
Work from anywhere!
Responsibilities
- Refine go-to-market (come-to-Xapo Bank) global journey, and implement it
- Manage a global budget and lead marketing campaigns on Facebook Ads, Instagram Ads, Google Adwords, Apple Search Ads, and more
- Establish relations and interact with the different ad partners, platform, and agencies
- Collaborate in the ideation and execution of product changes that drive growth
- Establish a shared vision across the company for growth product optimizations
- Define and analyze metrics that inform the success of products
- Communicate details, updates, and implementations across all stakeholders and teams with extreme attention to detail
- Understand ecosystems, user behaviors, and long-term trends
- Influence product teams through presentation of data-based recommendations, experiment results, state of business updates, and best practices for growth
- Understand the competitive landscape of products
- Lead marketing efforts partnering with Product teams, to effectively promote high retention experiences globally
- Organize and drive multiple projects from strategy to execution in a fast-paced environment
- Continuously monitor, test and optimize the apps’ performance
Skills needed
- 5 years’ experience in growth marketing, product marketing, or a related field
- Proven growth experience with mobile app is essential for this role
- Previous experience handling external vendors
- Budget Management experience
- Potential to run a team
- Strong analytical and problem-solving skills
- Experience with strategic thinking, turning high-level requirements to KPIs or data-driven framework to influence business decision-making
- Strong communication and prioritization skills, attention to detail, and ability to manage multiple projects and stakeholders in a fast-paced environment
- Fluency in English – ou will need to write effective copy in English
- IT, presentations and spreadsheet skills
- Excellent communication and organisational skills at varying levels within business
- Experience of working for a consumer brand within a fast paced environment, preferably in Fintech
- Thrive working under pressure and often to tight deadlines
Highly preferred
- Understands how to translate strategy into an executable plan
- Experience in banking and crypto industries
Other requirements
- A dedicated workspace
- A reliable internet connection with the fastest speed possible in your area
- Devices and other essential equipment that meet minimal technical specifications
- Alignment with Our Values