Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money
Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?
Responsibilities:
- Conceptualize and implement social media marketing and community engagement in the Greater China/APAC area
- Analyze social media landscape to supply actionable insight (in real-time) to both the social and greater marketing team with hot topics, breaking news, sentiment/market observations
- Analyze daily sentiment on social media and leverage PR response & community content to affect it
- Develop strategies for social and community related content, social-led campaigns and social content frameworks across the region, working cross-functionally with PR, community, product and other related teams
- Perform PR/community crisis management for Mandarin communities
- Engage and build communities through one-on-one as well as one-to-many conversations, especially networking with KOLs in the Greater China/APAC area
- Own and operate multiple official social media and signal channels, as well as the content strategy/output and results for each, especially in negative sentiment
- Streamline social media accounts to ensure uniform content and tone of voice
- Source and manage influencers/KOLs to help drive engagement and brand awareness, as well as community & PR crisis management
- Planning and executing AMAs, as well as managing network relations with programs, VCs, guests, KOLs, etc
Requirements:
- Fluency in English is required for team communication
- Chinese language is essential for communication with Mandarin speaking communities
- Strong experience in social media and crisis management
- Experience in the blockchain/crypto space will be preferred
- Keen sense and strong understanding of cryptocurrency related terminologies and trends and liking for crypto culture
- Clear and concise style of communication, with a creative/fun spin when relevant
- Well-versed with Twitter, Facebook, Reddit, and Telegram
- Prior experience with YouTube, TikTok or Discord is an added advantage
Working at Binance
• Do something meaningful; Be a part of the future of finance technology and the no
1 company in the industry• Fast moving, challenging and unique business problems• International work environment and flat organisation• Great career development opportunities in a growing company• Possibility for relocation and international transfers mid-career• Competitive salary• Flexible working hours, Casual work attireBy submitting a job application, you confirm that you have read and agree to our
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