Africa Senior Marketing Manager

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money
Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?Join our Africa Marketing team as a Senior Marketing Manager to help drive crypto adoption across the continent
You will be delivering performance driven campaigns and help shape our brand in the market
 

Responsibilities:

• Unlock new user growth through product offerings design, content marketing, social media campaigns and affiliates collaboration
• Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability
• Work on integrated campaigns, starting with strategy, brief and working on executing and measuring performance 
• Build and grow a robust paid and organic experimentation approach across creative, app store optimization and landing page optimization to help grow ROI
• Own retention marketing strategies, and own the lifecycle campaigns
• Apply deep background in acquisition marketing, performance marketing, organic and integrated marketing to drive growth through retargeting tactics 
• Help shape the Binance brand in key African Markets
• Report on the effectiveness of campaigns and provide data-driven recommendations

Requirements:

• Minimum 6 years of relevant marketing experience, preferably in Fintech/BtoC mobile or community driven brand/web3
• Execution-oriented mindset – with the humility, drive, and scrappiness to get it done
• Must have a strong interest and knowledge in crypto/blockchain/technology
• Fluency in English is a must
• Must be able to work independently
• A university degree relating to Marketing is a plus
• Strong coordination skills and strategic mindset for marketing
• Familiarity with online and offline marketing avenues such as social media, community management, and event management
• Proven experience in growing and managing user base

Working at Binance

• Do something meaningful; Be a part of the future of finance technology and the no
1 company in the industry• Fast moving, challenging and unique business problems• International work environment and flat organisation• Great career development opportunities in a growing company• Possibility for relocation and international transfers mid-career• Competitive salary• Flexible working hours, Casual work attireBy submitting a job application, you confirm that you have read and agree to our

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