Brand Copy Lead – Kraken Creative Team

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Kraken Digital Asset Exchange

Remote Anywhere

About Kraken

As one of the largest and most trusted digital asset platforms

globally, we are empowering people to experience the life-changing potential of crypto
 Trusted by over 8 million consumer and pro traders, institutions, and authorities worldwide – our unique combination of products, services, and global expertise is helping tip the scales towards mass crypto adoption

 But we’re only just getting started
We want to be pioneers in crypto and add value to the everyday lives of billions
Now is not the time to sit on the sidelines
Join us to bring crypto to the world
To ensure Kraken is the right fit for you, please ensure you read to find out more about us!About the Role

 Kraken is looking for a Brand Copy Lead to join our Brand Creative Team
You’ll be joining a world-class team on a mission to educate, inspire, delight and most importantly, accelerate the  adoption of cryptocurrency around the world
 The ideal candidate is first and foremost a master of crafting words
You have an unassailable command of the English language and are obsessed with finding the most precise words that inform, inspire, and drive current and prospective clients to action or understanding
 You bring experience writing and editing long and short form content in crypto, finance, technology, or from another dynamic, global fintech company
 You have deep crypto industry and technical knowledge and can distill complex information for easy consumption
You love crypto
You are a process-oriented individual that can write and edit a large volume of copy and content without any drop in quality and you thrive in a fast-paced environment, are confident in navigating ambiguity and rapidly shifting priorities
You have a bias towards action, never miss a deadline and make every piece sing
What we are looking for:

In-depth understanding of the crypto industry:

You should have a solid understanding of blockchain technology, cryptocurrency, and decentralized finance (DeFi)
You should be up-to-date with the latest trends and developments in the industry and be able to explain complex concepts in a clear and concise way

Strong writing skills:

You should have excellent writing skills with a focus on clear and persuasive copy
You should be able to write engaging content that captures the attention of the reader and conveys complex ideas in a way that is easy to understand
Experience with SEO:

You should have experience with search engine optimization (SEO) and understand how to optimize copy for search engines and social media algorithms
You should be able to write compelling headlines and meta descriptions that attract clicks and drive traffic to our website
Collaboration skills:

You should be able to work closely with other teams, including marketing, design, product, and legal, to ensure that all copy is consistent with our brand messaging and tone
You should be able to take feedback from others and incorporate it into your writing

You should be able to think creatively and come up with new and innovative ideas for marketing campaigns, whitepapers, blog posts, and other content
You should be able to experiment with different styles and formats to find what works best for our target audience
Attention to detail:

You should have a keen eye for detail and be able to proofread and edit your own work as well as the work of others
You should be able to catch errors and inconsistencies in copy and ensure that all content is accurate and up-to-date
What you’ll do:

Develop and execute creative, clear, and persuasive copy

for various digital and print marketing materials, including advertising, website content, social media, email campaigns, and video scripts
Collaborate with marketing, design, and product team

s to ensure brand messaging and tone are consistent across all channels and campaigns
Keep up with the latest trends and developments in the crypto industry

to stay up-to-date on market conditions, competitors, and product features – use that knowledge to influence projects / initiatives and deliver high quality copy
 Manage multiple projects and deadlines while maintaining high-quality copy

and meeting the company's brand standards and style guide
Work with internal and external teams on projects / campaigns from concept through execution

and monitor / iterate to increase effectiveness and quality
 Ability to develop concepts and ideas that align with strategy

, stay within budget and match the company brand
Additional duties and responsibilities as assigned 


– 6+ years of experience with a proven ability as a Brand Copy Lead or Senior Copywriter in a variety of industries, including finance or crypto
Emphasis on short form content and advertising copy is preferred

- Strong leadership presence, with the ability to define and articulate a vision, earn trust with stakeholders, and champion collaboration that improves brand growth and sentiment

- In-depth knowledge of crypto and the latest in the industry- Expertise using data to drive copy decisions
- Experience in high-growth companies and within the Crypto industry is advantageousLocation Tagging: #US #EU #Canada #LI-AG1We’re powered by people from around the world with their own unique and diverse experiences
We value all Krakenites and their talents, contributions, and perspectives, regardless of their background
 We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!As an equal opportunity employer we don’t tolerate discrimination or harassment of any kind
Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws
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