Content Manager, Copywriter

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Protocol Labs

#LI-REMOTE


Protocol Labs is looking for a content manager that is passionate about writing, content creation, brand building, and web3
 

The ideal candidate will have a technical mindset, and experience in writing for video and digital mediums
A background in and passion for Web3 and blockchain technology are preferred
Candidates should also have experience writing and creating branded content across multiple platforms and channels, including websites, blogs, social, and video campaigns
This role has the potential to expand in scope based on candidates performance on core projects
 This position will be remote and report to the Head of Content

Responsibilities…

  • Acquire a deep understanding of Protocol Labs projects, including Filecoin and IPFS

  • Partner with the Brand Strategist to develop the brand voice and tone for five key brands: Filecoin, IPFS, Filecoin green, NFT
    Storage, Estuary
     

  • Work closely with Brand Strategist to bring new architectures to life including helping with messaging pillars, outlining content guidelines
     

  • Own and optimize the Filecoin and IPFS newsletter content
    Assess current blog creation processes, identify gaps and inefficiencies, and create/land a new, sustainable process for blog creation
     

  • Own copy and collaborate with Studio, Socials teams on campaign and creative assets, including video, social posts, event campaigns, and ad hoc requests ( Protocol Labs magazine)
     

  • Collaborate closely with Studio, Community team to overhaul Filecoin website and optimize for SEO
    Own editorial updates for Filecoin site
     

  • Ensure brand voice(s) are consistent across all properties for any new content
      

Minimum Qualifications…

  • BA/BS degree in journalism, communications, marketing, or any field that relates to the role

  • 5+ years of copywriting experience, in-house or agency side, with tech or innovation brands

  • Ability to manage and prioritize multiple projects simultaneously and work quickly on deadlines

  • Efficient and organized with excruciating attention to detail

  • Process-oriented and excellent communication skills (written and verbal)

  • Self-motivated with the ability to work independently and on multiple initiatives in a fast-paced, constantly changing environment

Preferred Qualifications…

  • Success writing for and growing the audience of technical brands and products 

  • Experience in brand building and creating a cohesive voice

  • Experience and passion for Web3 or blockchain technology