As an integral marketing team member, you will be responsible for planning, executing, and optimizing cross-channel marketing campaigns to drive user acquisition, engagement, and retention for our apps
You will work closely with a paid-focused growth marketer, partner marketing, and social teams
This role requires a strong understanding of web2 and web3 marketing strategies, exceptional writing skills, experience with product positioning, and the ability to drive creative messaging and visual assets
This role is responsible for delivering and maintaining a high bar of brand quality and brand alignment across all campaign activities
Responsibilities
- Plan and develop full-funnel brand and product campaigns, identifying effective GTM strategies to reach target audiences
Develop and implement integrated marketing campaigns that align with goals and objectives of GTM strategy across paid, organic and partner channels
- Be the steward of how our brand shows up in marketing assets across integrated campaigns, website landing pages and paid marketing
Identify opportunities to up level brand quality across all marketing activities
- Create marketing materials, including social media copy, ad copy, product collateral and design briefs to support cross-channel campaigns
- Own – in partnership with the design org – company website, product pages and campaign landing pages from a marketing perspective
- Manage, write and grow email newsletter
Determine appropriate target audience, frequency and goals
- Ability to write SEO optimized blogs, infographics and product guides when necessary to support specific campaign goals
- Monitor and analyze campaign performance across multiple channels, including email, social media, and web
Craft and adjust strategy based on performance
- Develop and manage budgets for marketing campaigns and initiatives
- Stay up-to-date with industry trends and best practices to ensure our marketing efforts remain current and effective
Requirements
- 5-7 years of experience in marketing, with a focus on consumer apps; bonus fintech or crypto applications
- Proven track record of developing and executing successful marketing campaigns
- Strong project management skills and attention to detail
- Excellent written and verbal communication skills
- Ability to work collaboratively with cross-functional teams
- Knowledge of marketing automation tools and CRM systems preferred
Minimum full-time salary of $130,000-$145,000
Disclosure in accordance with New York City’s Pay Transparency Law
Full Time employees at Uniswap Labs are also eligible for other compensation elements, including equity, tokens, and benefits, dependent on the position type
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