CRM Manager

What you will be doing:

  • Develop and implement CRM strategies: Create and execute CRM strategies to enhance customer engagement, retention, and loyalty
    Define customer personas, segmentation, build automation, targeting strategies to optimize customer experiences
  • Manage CRM system: Oversee the organization’s CRM platform, including system configuration, data integrity, and user access
    Ensure the CRM system is effectively utilized to capture, analyze, and leverage customer data
  • Analyze customer data: Conduct data analysis to gain insights into customer behavior, preferences, and trends
    Monitor key performance indicators (KPIs) to assess the effectiveness of CRM initiatives and identify areas for improvement
  • Implement targeted marketing campaigns: Develop and execute targeted marketing campaigns based on customer segmentation and insights
    Utilize CRM tools to personalize communication and deliver relevant content through various channels (email, SMS, social media, etc
    )
  • Collaborate with cross-functional teams: Work closely with marketing, and customer service teams to align CRM strategies with overall business objectives
    Collaborate on customer acquisition, retention, and upselling initiatives
  • Optimize customer journeys: Map and optimize customer journeys by identifying touchpoints and opportunities for personalized interactions
    Implement automation and trigger-based campaigns to deliver timely and relevant messages to customers
  • Conduct A/B testing and performance analysis: Design and execute A/B tests to optimize CRM campaigns and improve customer response rates
    Analyze campaign performance and customer feedback to make data-driven recommendations for continuous improvement
  • Ensure data privacy and compliance: Adhere to data privacy regulations and best practices, such as GDPR or CCPA
    Implement and maintain data security measures to protect customer information
  • Provide training and support: Train and support team members on CRM system usage, best practices, and data management
    Ensure proper documentation and knowledge sharing
  • Stay updated on CRM trends: Stay informed about industry trends, emerging technologies, and best practices in CRM
    Identify opportunities to leverage new tools or features that can enhance CRM effectiveness

 What we are looking for:

  • Bachelor’s degree in marketing, business administration, or a related field
    Additional certifications in CRM or marketing automation are a plus
  • 3-5 years experience in CRM management, preferably in a similar industry or role
  • In-depth knowledge of CRM principles, strategies, and best practices
  • Familiarity with CRM platforms (, ActiveCampaign, Salesforce, HubSpot, Microsoft Dynamics) and marketing automation tools
  • Strong analytical and problem-solving skills with the ability to interpret complex data sets and derive actionable insights
  • Excellent project management skills with the ability to prioritize and manage multiple initiatives simultaneously
  • Proficient in data analysis tools (, Excel, Google Analytics) and CRM reporting functionalities
  • Understanding of customer behavior, segmentation, and targeting techniques
  • Knowledge of digital marketing channels and customer communication strategies
  • Excellent communication and presentation skills
  • Ability to collaborate effectively with cross-functional teams and stakeholders
  • Detail-oriented with a focus on accuracy and quality
  • Familiarity with data privacy regulations and best practices
  • Experience in driving strategic loyalty program is a bonus

 We value our employees – let’s check out what we offer

  • 5 days work week
  • Performance bonus
  • 20 days of annual leave
  • Birthday, marriage, parental and new pet leave
  • Medical Insurance
  • Flat organizational structure
  • Young and energetic team
  • Comprehensive training
  • Work from home policy

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