What you will be doing:
- Develop and implement CRM strategies: Create and execute CRM strategies to enhance customer engagement, retention, and loyalty
Define customer personas, segmentation, build automation, targeting strategies to optimize customer experiences
- Manage CRM system: Oversee the organization’s CRM platform, including system configuration, data integrity, and user access
Ensure the CRM system is effectively utilized to capture, analyze, and leverage customer data
- Analyze customer data: Conduct data analysis to gain insights into customer behavior, preferences, and trends
Monitor key performance indicators (KPIs) to assess the effectiveness of CRM initiatives and identify areas for improvement
- Implement targeted marketing campaigns: Develop and execute targeted marketing campaigns based on customer segmentation and insights
Utilize CRM tools to personalize communication and deliver relevant content through various channels (email, SMS, social media, etc
)
- Collaborate with cross-functional teams: Work closely with marketing, and customer service teams to align CRM strategies with overall business objectives
Collaborate on customer acquisition, retention, and upselling initiatives
- Optimize customer journeys: Map and optimize customer journeys by identifying touchpoints and opportunities for personalized interactions
Implement automation and trigger-based campaigns to deliver timely and relevant messages to customers
- Conduct A/B testing and performance analysis: Design and execute A/B tests to optimize CRM campaigns and improve customer response rates
Analyze campaign performance and customer feedback to make data-driven recommendations for continuous improvement
- Ensure data privacy and compliance: Adhere to data privacy regulations and best practices, such as GDPR or CCPA
Implement and maintain data security measures to protect customer information
- Provide training and support: Train and support team members on CRM system usage, best practices, and data management
Ensure proper documentation and knowledge sharing
- Stay updated on CRM trends: Stay informed about industry trends, emerging technologies, and best practices in CRM
Identify opportunities to leverage new tools or features that can enhance CRM effectiveness
 What we are looking for:
- Bachelor’s degree in marketing, business administration, or a related field
Additional certifications in CRM or marketing automation are a plus
- 3-5 years experience in CRM management, preferably in a similar industry or role
- In-depth knowledge of CRM principles, strategies, and best practices
- Familiarity with CRM platforms (, ActiveCampaign, Salesforce, HubSpot, Microsoft Dynamics) and marketing automation tools
- Strong analytical and problem-solving skills with the ability to interpret complex data sets and derive actionable insights
- Excellent project management skills with the ability to prioritize and manage multiple initiatives simultaneously
- Proficient in data analysis tools (, Excel, Google Analytics) and CRM reporting functionalities
- Understanding of customer behavior, segmentation, and targeting techniques
- Knowledge of digital marketing channels and customer communication strategies
- Excellent communication and presentation skills
- Ability to collaborate effectively with cross-functional teams and stakeholders
- Detail-oriented with a focus on accuracy and quality
- Familiarity with data privacy regulations and best practices
- Experience in driving strategic loyalty program is a bonus
 We value our employees – let’s check out what we offer
- 5 days work week
- Performance bonus
- 20 days of annual leave
- Birthday, marriage, parental and new pet leave
- Medical Insurance
- Flat organizational structure
- Young and energetic team
- Comprehensive training
- Work from home policy
Listed in: , , , , , , , , , ,