Customer Marketing Manager

If you’re the type that likes to dismantle the status quo while reshaping global markets, we’d love to chat
The incredible customers of Chainalysis are shaping the future of global finance, and we’re honored to collaborate with them and amplify their game-changing accomplishments

Customer marketing and advocacy is a rapidly growing initiative at Chainalysis, and you have a chance to be an early driver behind its success
We’re on a mission to further accelerate this growth by mobilizing and amplifying the voice of our customer advocates to drive brand equity and global expansion for Chainalysis worldwide
As a customer marketing manager, you will be a critical driver for initiatives that celebrate and highlight the wins of our best customers to inspire others, through customer references, customer awards, customer communications, and customer-generated content
Reporting to the head of customer marketing, you will build on the program vision, helping to demonstrate each day what exceptional customer marketing and advocacy look like here at Chainalysis

Key traits: organized, customer-centric, creative, empathic, humble, thoughtful, diligent, tenacious, gregarious, outgoing

In one year you’ll know you were successful if…

  • You’ve partnered closely with our internal operations teams to ensure that all of our customer marketing activities are appropriately tracked, tagged, and attributed to show their impact on the business
  • You have established program ROI through metrics, analysis, and reporting
  • You’ve launched, scaled, and managed a high-quality global customer reference program including program strategy, execution, enablement, performance, and optimization
    The reference program has directly impacted the pipeline, and you’ve supported AEs for direct sales and RFP deals
  • You have amplified the voice of our customer advocates: You’ve continuously and creatively repurposed and atomized our existing collection of customer stories in all the ways, including webinars, social, field events, loop decks, videos, articles, and blog posts, in partnership with demand, content, field, social and creative teams
  • You’ve curated and vastly expanded our customer logo and quote repository, ensuring that it is up-to-date and accurate, while also driving adoption among the revenue teams for these high-value assets
  • You have embedded customer marketing training as part of the onboarding process for new revenue team members, through collaboration with the enablement team
  • You’ve built and launched a best-in-class Customer Awards program at our Links user conference, including creating the categories, judging criteria, promotion, and rollout
  • You’ve collaborated regularly with the CSM team on multiple initiatives, including the monthly Customer Success newsletter
  • You’ve attended an external customer marketing event, brought key learnings back to the team, and explored how to implement the best ideas for our program

A background like this helps: 

  • You are incredibly organized and efficient — you take on complex projects and own them from start to finish
  • You have strong writing, communication, project management, and speaking skills
  • You love data, especially translating activities into business impact
  • You enjoy flexing your creative muscle and thinking outside the box
  • You have strong relationship management skills
  • You are self-motivated and enjoy finding creative ways to solve problems
  • You continuously operate with a customer-first mindset
  • You have a background in creating and executing marketing campaigns and programs that drive customer engagement and/or advocacy
  • You are very comfortable with key tools such as Salesforce, Catalyst, and Pendo
  • You have a background for working for a high-growth enterprise SaaS company

The base salary range for this role is $80,000 to $105,000 on a national basis and may be higher or lower depending on the location of the role
Base salary is just one part of our total rewards package which additionally includes equity, performance bonus or commissions for eligible roles, and competitive benefits
Individual pay decisions are based on a number of factors, including qualifications for the role, relevant work experience, skillset, internal equity, and other factors, consistent with applicable law

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