Web3Auth (Previously Torus Labs) is a VC-backed company that works on applied cryptography and we specialise in private key management software
Our company vision is to proliferate the usage of cryptographic keys to enable use cases that empower the individual
Our solution allows for applications to setup a public key infrastructure while maintaining flows that end-users are familiar with
Before embarking on Torus the founding team worked on different Ethereum Foundation projects including ENS and Plasma research
We're heavily execution-driven, flexible and impact-focused
Our aim is to provide a seamless user experience to the applications that integrate us, ultimately driving adoption in the ecosystem
You will work hands-on on Torus, various tools and rapidly deliver innovative solutions
Responsibilities:
Understand and survey current and future prospecting marketsDerive and build pipeline for content generation and publicationWork hand in hand with sales and product teamIterate and evolve our marketing processes to suit the industryLead the marketing and user growth strategic directionsConduct marketing research and business analysis to identify business opportunitiesEstablish KPI’s and analytical approach to growthParticipate in, and lead brainstorming sessionsDriving traffic to the various Web3Auth channels, websites, landing pages, social media, and other distribution channelsWorking with industry standard metrics such as AARRR (Acquisition – Activation – Retention – Revenue – Revenue) as well as utilising conversion rate optimization (CRO) principles and hacksWorking on a lean start-up processBeing data-driven a clear understanding of data, analytics, metrics and statistics
Develop social media communities ( Discord, Twitter, Reddit, Meta, Youtube, etc
) and constantly engage users for acquisition, retention and activationCreates digital community guidelines & policiesCreate best practices for driving new users at various stages of a product’s life (beta, launch, general release, new season, etc)Manage multiple projects from concept through to completionRequirement
Min 4 years of experience in MarketingA predilection to learning new skills and exploring new concepts with a long-term view of professional developmentHighly experience in the Blockchain world and has done similar marketing strategy in the pastExcellent storytelling skills with a mastery of the English languageStrong performance in building go-to market strategies with an understanding of how to push products in the current market trendA vast and diverse network within the crypto space, including but not limited to influencers, KOL/KOC, content creators and Web 3
0 founders highly desirableFluency with all core social channelsExperience in building successful partnerships with other brands and projectsData-centric mindset with a good sense of expected impact each strategy would haveExpert knowledge and interest in NFTs, DAOs and Web 3
0 is an advantageNaturally well-organised and unfazed when working towards deadlinesStrong communicator, independent and driven individualThrive in collaborative cultures and working cross-functionally with other departments and vendors to launch successful partnershipsExceptional project management skills – detail-oriented, high degree of organisation skills