Director, Creative Strategy

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We’re Coinbase
We’re the world’s most trusted way to join the crypto revolution, serving more than 89 million accounts in more than 100 countries

Our mission is to , and we couldn’t do this without hiring the best people
We’re a group of hard-working overachievers who are deeply focused on building the future of finance and Web 3
0 for our users across the globe, whether they’re trading, storing, staking or using crypto
Know those people who always lead the group project? That’s us

There are a few things we look for across all hires we make at Coinbase, regardless of role or team
First, we look for candidates who will thrive in a like ours, where we default to trust, embrace feedback, and disrupt ourselves
Second, we expect all employees to commit to our to our work
Finally, we seek people who are excited to learn about and live crypto, because those are the folks who enjoy the intense moments in our sprint and recharge work culture
We’re a remote-first company looking to hire the absolute best talent all over the world

Ready to #LiveCrypto? Who you are:

  • You’ve got positive energy
    You’re optimistic about the future and determined to get there
  • You’re never tired of learning
    You want to be a pro in bleeding edge tech like DeFi, NFTs, DAOs, and Web 3
  • You appreciate direct communication
    You’re both an active communicator and an eager listener – because let’s face it, you can’t have one without the other
    You’re cool with candid feedback and see every setback as an opportunity to grow
  • You can pivot on the fly
    Crypto is constantly evolving, so our priorities do, too
    What you worked on last month may not be what you work on today, and that excites you
    You’re not looking for a boring job
  • You have a “can do” attitude
    Our teams create high-quality work on quick timelines
    Owning a problem doesn’t scare you, but rather empowers you to take 100% responsibility for achieving our mission
  • You want to be part of a winning team
    We’re stronger together, and you’re a person who embraces being pushed out of your comfort zone

As Director, Creative Strategy in Coinbase’s Creative Studio, you are at the forefront of the most dynamic space in creative marketing
The team operates at the intersection of crypto, web3, art, culture, community, technology, and finance
Reporting to the VP, Creative, your remit is to define the role that strategic insights play in a category where foundational shifts happen every day
You’ll be a thought leader, working in partnership with product and brand marketers, data & research teams, agency partners and internal creative teams
You’ll partner with the Senior Director, Creative Production & Operations and Senior Director, Creative to develop processes that enable conceptual development and delivery of industry-leading creative, working throughout the lifespan of our projects to ensure our work is insight-led and user-focused

You will collaborate deeply with senior leadership across the company including Marketing, Product, Design, and Business Development to bring our brand and products to life globally
Your thought leadership and strategic output will inspire and influence the company at the highest level
You’ll be a steward for the value that creative strategy brings inside a mission-led company that is changing the world of global finance
To do all of this well you’ll be teacher and student simultaneously, learning the evolving nuances of web3 and crypto, educating people on the principles of the technologies the community is building, and connecting our vision for increased economic freedom to the everyday lives of people all over the world

You will be an owner / operator of this team, capable of simultaneously setting a vision and making it real with your own hands
Until there is a critical mass of team members, you’ll be leading by doing, prototyping your thinking, and building favor for your ideas
As we grow, you’ll help architect and oversee the development of the creative group, attracting talent, managing creative careers, and prioritizing skillsets to responsibly grow a team that can deliver impact beyond its numbers

Above all, you will lead by example by making the most of every opportunity to develop breakthrough creative, and to contribute your creative skills to the establishment of a new global industry

What you’ll be doing

  • Establish the creative strategy capability in collaboration with creative production, creative strategy, and creative marketing partners
  • Balance and prioritize the ongoing development of industry-leading creative with the development of team processes that take our work from project intake to project launch
  • Partner deeply with cross-functional stakeholders to build long-term creative collaborations that grow the business and break the rules of branding
  • Partner with best-in-the-business agencies and production partners to deliver breakthrough creative
  • Balance the high-level needs of senior leadership with the tactical support that internal creative teams and agency partners need to deliver on specific assignments
    Hold the team accountable for delivering creative and craft excellence
  • Jump on every opportunity to refine, evolve, and grow the brand

What we look for

    • 12+ years experience in high functioning, creatively excellent brand teams, ideally both in-house at a tech brand, and agency-side working on top tier brands
    • Awards, accolades, and a portfolio full of visionary work, along with a humble approach to doing the work that balances the accolades
    • A strategic point of view that comes from steering big brands through challenging times with great creative campaigns

Sound cool? Let’s work together

Notice for Colorado applicants as required by sb19-085 (8-5-20)
Target annual salary for this role performed in Colorado, is $238,000 + target bonus + target equity + benefits (including medical, dental, vision and 401(k)


Please note that for employees based in the US, Philippines, Canada or Singapore, if your role requires you to be present in a Coinbase office or if you choose to be physically present in a Coinbase office or sponsored location, you will be required to be fully vaccinated from COVID-19 (as defined by applicable law)
  If you receive an offer, you will receive additional information about the grounds and process for an exemption

Commitment to Equal Opportunity

Coinbase is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer
  All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law
Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law
  For US applicants, you may view , and notices by clicking on their corresponding links
  Additionally, Coinbase participates in the in certain locations, as required by law

Coinbase is also committed to providing reasonable accommodations to individuals with disabilities
If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to accommodations[at]coinbase
com and let us know the nature of your request and your contact information
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