Director of Consumer Insights

Kraken Digital Asset Exchange

Remote


About KrakenAs one of the largest and most trusted digital asset platforms globally, we are empowering people to experience the life-changing potential of crypto. Trusted by over 8 million consumer and pro traders, institutions, and authorities worldwide – our unique combination of products, services, and global expertise is helping tip the scales towards mass crypto adoption. But we’re only just getting started. We want to be pioneers in crypto and add value to the everyday lives of billions. Now is not the time to sit on the sidelines. Join us to bring crypto to the world.About the RoleKraken is seeking a Head of Consumer Insights who will have the opportunity to create the vision for the Consumer Insights function from the ground up. You will lead the process for Kraken to truly understand our current and future customer base, what problems they want us to solve, and how we can reach them.

Responsibilities

    • Build a world-class Consumer Insights function from the ground up
    • Lead the team in conducting both quantitative and qualitative research on customer segmentation, market sizing, brand insights and more
    • Collaborate with cross-functional teams such as UX Research and Competitive Intelligence in order to derive insights and inform strategy

Requirements

    • 10+ years experience in Consumer Insights roles within fast paced competitive environments
    • Strong experience working in competitive industries for high growth companies such as Travel, Fintech, Foodtech, Crypto, Gaming
    • Previous experience scaling Insights teams to 15+ from the ground up
    • Expert knowledge in customer segmentation, market sizing, and both quantitative and qualitative research
    • You have lead sophisticated, matrixed teams that are distributed globally

#US #EMEAWe’re powered by people from around the world with their own unique and diverse experiences. We value all Krakenites and their talents, contributions, and perspectives, regardless of their background. As an equal opportunity employer we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws. Stay in the know