THE ROLE
As our Email-Manager, you will be responsible for managing CoinMarketCap’s (Daily Newsletters/Marketing/User-Journey/System Emails); ie
everything related to Emails
CMC is looking for someone who lives and breathes and munches on emails
We are looking for a one-person-army for newsletters
Prior experience in Crypto is a big plus
Content Marketing
- Task involves sending Daily-Newsletters
Including Weekends and Holidays; which can be scheduled beforehand
Includes A/B-Testing of titles to increase Open/Click-Through-Rates
- Managing an Editorial-Calendar to track when Emails are sent
And coordinate cross-department to make sure Events are promoted timely
Platform Management
- Managing the emailing platform
Optimize the user database, segment the users, follow-up on payments, etc
- Managing access to the Emailing-Platform
- Optimizing security measures
Create Lifecycle Campaigns
- Automated-User-Funnels: For example, sending an Email when a user creates a Watchlist
- Measuring conversion-rate and bounce-rate between conversion-stages
- Creating various Automated-User-Funnels; according to current-stage in Life-Cycle
Optimize System Emails
- Welcome Series
- Transactional Emails (Registration/PW Reset)
- Account Notifications
Data Analytics
- Performance metrics like open rates conversion rates etc
- Behavioral and demographic data – help get more information about the contacts and use the data to make content more personalized
- Create workflows for data collection and analysis
- Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance
Experience with Google-Analytics/UTM Links
Template Editor
- HTML and CSS skills
List Segmentation
- Gather relevant information
- Automated segmentation (According to niche preference)
Deliverability Expertise
- Gmail Guru
Prevent the campaign from going to the “Promotions” or “Spam” folder - Get the email into the “Primary” tab
- Guide users to Whitelist the email (ie
Add to Contacts)
Familiarity with Below Tools
- Braze
- ActiveCampaign
- Sendgrid
- Mailchimp
- SparkPost
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