Enterprise Marketing Manager

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The Role

As the first Enterprise Marketing Manager at Alchemy, you will be the motor to the sales’ team’s engine
You’ll be responsible for driving pipeline generation among some of our most important customers through targeted marketing campaigns and quantitative and value-based sales collateral
The programs you execute will effectively educate enterprise prospects about Alchemy and in turn, allow Alchemy to build a high-quality pipeline of Marketing Qualified Leads (MQLs)
The content you will create will be data-backed and specific to our prospects use cases and pain points
You will understand and anticipate how to answer our prospects needs and questions better than anyone at Alchemy
The best part? Your team
You’ll work hand-in-hand with our Marketing, Sales, Product, Customer Support, Business Operations and Design teams to develop and execute Alchemy’s enterprise marketing initiatives

The ideal candidate will bring experience in building enterprise pipelines and creating enterprise-facing collateral that effectively drives deals
Almost more importantly, they will have interest and curiosity in web3 and the underlying tech that powers the blockchain

Responsibilities:

  • Lead creation of our Enterprise sales & marketing program, including our approach to identifying, contacting and ultimately closing the biggest enterprise deals
  • Manage and execute campaign workflows, including segmentation and target management
  • Utilize segmentations to execute email marketing campaigns, targeted at specific use cases and painpoints
  • Craft, deploy and A/B test messaging to optimize conversions
  • Create robust customer-facing content that helps prospects understand Alchemy’s products and the value they could provide their business
  • Identify enterprise market requirements/opportunities, develop Go-to-Market Strategies and ensure strong alignment with Sales and other cross-functional teams
  • Engage & maintain direct alignment with Sales and cross-functional teams around all enterprise marketing-driven campaigns/promotion strategies
  • Test out new forums and formats for engaging the target audience, , webinars, small-scale conferences, etc
  • Evaluate all campaigns’ impact & ROI to determine the success and forecast for potential future investment

What We’re Looking For:

  • 4+ years relevant experience in Product and Enterprise Marketing
  • Someone who is fluent in developer product marketing, if not web3 developer marketing
  • Someone who is uniquely able to explain technical concepts to audiences with varying degrees of web3 understanding
  • Fluency in creating targeted, quantitative and value-based marketing campaigns
  • Experience with digital marketing, email marketing and demand / lead generation
  • Ability to analyze and report on data in order to share results, issues and trends and drive improvements and solutions
  • Stellar written and verbal communication skills
  • Self-starter attitude and the ability to execute new ideas with autonomy
  • Ability to find the right balance between perfection and shipping quickly
  • A strategic thinker who can roll up their sleeves and independently execute on their strategy
  • Demonstrated ability to work cross-functionally, move fast and tirelessly iterate on feedback
  • Someone who is excited to test, experiment, fail and learn

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