Though much of our focus centers around low-level internet protocol software, decentralized storage, blockchain technology, and cryptocurrency, we also know that marketing to our target audience is key to our success. Funnel Marketing works in a highly cross-functional manner, collaborating closely with Product Marketing, Operations, Engineering, Business Development, Support, and the broader community. This role is being sourced for the Ecosystem Team and will report to the Head of Ecosystem Marketing. Responsibilities include but are not limited to working very closely with internal and external marketing resources to develop world-class assets.
In Content Marketing at Protocol Labs, you will…
Drive the perpetual updating of our various landing pages (largedata.filecoin.io and sp.filecoin.io)
Post daily on our social media outlets (Twitter and LinkedIn) as well as curate and promote other Protocol Labs related content
Manage Storage Provider, Market Analyst, Vendor and Partner events to ensure we have coverage and exposure
Capture leads, capture leads, capture leads
Develop thoughtful, informative, and useful nurture campaigns for our Care, Consider, Choose phases of the lead journey
Deeply understand the strategies needed to effectively communicate with different user segments, who are often technical but also play roles on the business side of things
Understand our existing and prospective storage providers and data owners, be informed about the competitive landscape, comprehend our product roadmap and strategy
You may be a fit for this role if you…
Have a passion for technology
Get energy from working with a matrixed organization that must be leveraged to gain all relative input for your work
Can synthesize complex technology and concepts into content for a broad audience including developers, media, non-technical users, and industry experts
Pride yourself on your excellent oral and written communication skills
Thrive working cross-functionally alongside a diverse set of technical stakeholders
Are a self-starter and enjoy creating order out of ambiguity
Bonus points…
Experience and interest in blockchain technology and distributed systems
Experience with open source communities and projects
