Growth Lead (Remote – Work from Anywhere)

Position overview

Reporting into our Chief Strategy Officer, this role will help lead growth and customer engagement initiatives. You will be data-driven and results focused, thriving at the intersection of data, product, engineering, and marketing. The ideal candidate will have a strong technical, analytical, and product marketing background โ€“ with a motivation to grow our members base globally.ย 

Although we are headquartered in Gibraltar, this is a full time, 100% remote position. Work from anywhere!

Responsibilities

  • Refine go-to-market (come-to-Xapo Bank) global journey, and implement it.ย 
  • Manage a global budget and lead marketing campaigns on Facebook Ads, Instagram Ads, Google Adwords, Apple Search Ads, and more.
  • Establish relations and interact with the different ad partners, platform, and agencies.
  • Collaborate in the ideation and execution of product changes that drive growth.
  • Establish a shared vision across the company for growth product optimizations
  • Define and analyze metrics that inform the success of products
  • Communicate details, updates, and implementations across all stakeholders and teams with extreme attention to detail
  • Understand ecosystems, user behaviors, and long-term trends
  • Influence product teams through presentation of data-based recommendations, experiment results, state of business updates, and best practices for growth
  • Understand the competitive landscape of products
  • Lead marketing efforts partnering with Product teams, to effectively promote high retention experiences globally
  • Organize and drive multiple projects from strategy to execution in a fast-paced environment
  • Continuously monitor, test and optimize the appsโ€™ performance

Skills needed

  • 5 yearsโ€™ experience in growth marketing, product marketing, or a related field
  • Proven growth experience with mobile app is essential for this role.ย 
  • Previous experience handling external vendors
  • Budget Management experience
  • Potential to run a team
  • Strong analytical and problem-solving skills
  • Experience with strategic thinking, turning high-level requirements to KPIs or data-driven framework to influence business decision-making
  • Strong communication and prioritization skills, attention to detail, and ability to manage multiple projects and stakeholders in a fast-paced environment
  • Fluency in English – ou will need to write effective copy in English
  • IT, presentations and spreadsheet skills
  • Excellent communication and organisational skills at varying levels within business.
  • Experience of working for a consumer brand within a fast paced environment, preferably in Fintech.
  • Thrive working under pressure and often to tight deadlines.

Highly preferred

  • Understands how to translate strategy into an executable plan.
  • Experience in banking and crypto industries.

Other requirements

  • A dedicated workspace.ย 
  • A reliable internet connection with the fastest speed possible in your area.
  • Devices and other essential equipment that meet minimal technical specifications.
  • Alignment with Our Values.