Position overview
As Head of PR, you will be responsible for leading outward PR strategies and plans that promote key initiatives and promote the business/product’s image and reputation
This role will be responsible for advancing and protecting the Xapo Bank reputation by building trust and credibility amongst our industry and the general public
The Head of PR will take ownership of all PR initiatives, including ongoing and campaign-specific PR initiatives in order to deliver on our business goals, increase brand awareness, improve brand perception, and propel growth
Responsibilities
- Define the strategy, drive execution and meet aggressive strategic communications goals and objectives
- Curate and coordinate messages across various channels and forums while strengthening the Xapo Bank Brand Awareness with major media outlets and influencers in the Fintech industry
- Drive innovation on communications strategy beyond traditional media for both external and internal audiences
- Leverage relationships with appropriate media outlets and speaking engagements to successfully showcase our differentiation in the competitive landscape
- Provide strategic communication support to cross-functional partners on a wide range of complex topics including business performance, new product launches, new internal programs, thought leadership and company and team achievements, etc
- Provide direct, hands-on support to key senior leaders to develop thought leadership content opportunities
- Establish, track, and iterate on communications measurements that gauge effectiveness of external and internal communications
- Create scalable feedback channels to create a listening and learning organization and drive engagement with our communication channels
- Drive agency, media, conference and content relationships to elevate and promote media exposure across multiple business lines
Skills needed
- PR professional with at least 10 years of experience
- Banking, finance, and/or fintech industry expertise and background preferred
- Writing skills (English native) and ability to produce some material on Xapo Bank business
- Global/international network and experience
- Nice to have – Crypto markets experience
- May consider a background in the gaming industry if covering global markets
Other requirements
- A dedicated workspace
- A reliable internet connection with the fastest speed possible in your area
- Devices and other essential equipment that meet minimal technical specifications
- Alignment with Our Values and the Xapo Values-Driven Leadership principles
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