Lifecycle Marketing Senior/Manager

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money
Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?We are seeking a highly experienced Lifecycle Marketing Senior/Manager to manage and collaborate with teams and oversee global lifecycle marketing campaigns
This individual will have a strong understanding of the general methodology of product and campaign operations, such as AB testing, funnel analysis, and lifecycle strategies
They will be responsible for providing campaign ideas and guidance to team members
This is a remote role


    • Directly own retention marketing strategies, and own the lifecycle campaigns and onsite marketing efforts
    • Have a strong understanding of CRM channels, such as email, app push notifications, and other product interfaces to engage users
    • Apply the deep background in acquisition marketing, performance marketing, organic and integrated marketing to drive growth through retargeting tactics
    • Utilise a growth hacking mindset to resolve conversion funnel issues and achieve incremental results
    • Collaborate with product management, data, design, content, and other marketing verticals to launch and scale successful campaigns
    • Implement data-driven optimization based on insights from internal data and external market conditions
    • Support the Growth Marketing Lead in building the strategic function- Lead a multi-cultural team by demonstrating outstanding team management skills


    • Proven experience in team management, collaboration, and the development of successful lifecycle marketing campaigns
    • 10 years or above years of experience in lifecycle marketing/ strategy, preferably in an online industry
    • Multichannel marketing expertise, with a focus on product-led growth marketing
    • In-depth understanding of essential operational methodologies, including AB testing, funnel analysis, and custom strategies
    • Knowledge and experiences in using marketing automation platforms/ tools
    • Exceptional logical thinking and data-driven decision-making abilities
    • Strong familiarity of working with various Business Unit products and the ability to comprehend user preferences and pain points
    • Fluent in both written and spoken English

Working at Binance

• Do something meaningful; Be a part of the future of finance technology and the no
1 company in the industry• Fast moving, challenging and unique business problems• International work environment and flat organisation• Great career development opportunities in a growing company• Possibility for relocation and international transfers mid-career• Competitive salary• Flexible working hours, Casual work attireBy submitting a job application, you confirm that you have read and agree to our

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