Lifecycle Marketing Specialist

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Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange
Our mission is to accelerate cryptocurrency adoption and increase the freedom of money
If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you
We are seeking a highly experienced Lifecycle Marketing Specialist to manage and collaborate with teams and oversee global lifecycle marketing campaigns
This individual will have a strong understanding of the general methodology of product and campaign operations, such as AB testing, funnel analysis, and lifecycle strategies
They will be responsible for providing campaign ideas and guidance to team members
This is a remote role


    • Directly own retention marketing strategies, and own the lifecycle campaigns and onsite marketing efforts
    • Have a strong understanding of CRM channels, such as email, app push notifications, and other product interfaces to engage users
    • Good understanding of other channels such as acquisition marketing, performance marketing, organic and integrated marketing to drive growth through retargeting tactics
    • Utilise a growth hacking mindset to resolve conversion funnel issues and achieve incremental results
    • Collaborate with product management, data, design, content, and other marketing verticals to launch and scale successful campaigns
    • Implement data-driven optimization based on insights from internal data and external market conditions
    • Support the Growth Marketing Lead in building the strategic function


    • Proven experience in team management, collaboration, and the development of successful lifecycle marketing campaigns
    • At least 3 years of experience in lifecycle marketing/ strategy, preferably in an online industry
    • Multichannel marketing expertise, with a focus on product-led growth marketing
    • In-depth understanding of essential operational methodologies, including AB testing, funnel analysis, and custom strategies
    • Knowledge and experiences in using marketing automation platforms/ tools
    • Exceptional logical thinking and data-driven decision-making abilities
    • Strong familiarity of working with various Business Unit products and the ability to comprehend user preferences and pain points
    • Fluent in both written and spoken English
    • Able to work remotely and efficiently with global teams

Working at Binance

• Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities• Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless• Tackle fast-paced, challenging and unique projects• Work in a truly global organization, with international teams and a flat organizational structure• Competitive salary and benefits• Balance life and work with flexible working hours and casual work attireLearn more about how Binancians embody the organization’s

, creating a unified culture that enables collaboration, excellence, and growth
Apply today to be a part of the Web3 revolution! Binance is committed to being an equal opportunity employer

We believe that having a diverse workforce is fundamental to our success
By submitting a job application, you confirm that you have read and agree to our

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