Marketing Analytics Manager

Interested in working on cutting-edge blockchain technology and creating equitable access to the global financial system? Since 2014, the mission-driven team at the Stellar Development Foundation (SDF) has helped fuel the tremendous growth of the Stellar blockchain network, an open-source platform that operates at high-scale today
Developers and companies around the world build on it, and the SDF team is expanding to support the rapidly growing and changing Stellar ecosystem

SDF is looking for a marketing analytics manager who obsesses themselves with optimization
In this role, you will seek to eke out incremental gains across all digital channels to maximize creative performance and shape content strategy
You will be expected to have an in-depth understanding of paid media, email/lifecycle marketing, SEO and web analytics with hands-on experience implementing high impact initiatives on these mediums
You will regularly disseminate performance on content and campaigns with a regular cadence of reporting with actionable insights that will either be executed by themselves or delegated to teams that can implement
 

In this role, you will: 

• Evaluate and implement improvements on digital strategy
• Monitor keyword ranking/position
  Optimize SEO with on-page content and drive increases in organic traffic
• Provide recommendations to Editorial/Comms teams on content that would align with SEO initiatives
• Create integrated and cost-effective digital strategies by regularly reviewing the media spend and performance of each campaign
  Provide recommendations of budget/channel/creative shifts
• Analyze and report on digital campaigns on multiple channels (Paid & Organic)
• Analyze user data – create clarity around user retention behavior and conversion event trends
• Develop clear and measurable objectives leveraging both existing frameworks and creating new frameworks to monitor the impact of SDF’s marketing initiatives
• Collaborate with creative teams, product marketing, and partnerships to help realize goals
• Research the latest digital tools and interactive trends

Qualifications: 

• Advanced understanding of GA4
• Build dashboards/explorations
• Implementation of UTMs/measurement techniques
• Basic comprehension of web development frameworks with some comfort in HTML/CSS
• 5+ years experience working in a CRM and working directly with email campaigns
• 5+ years experience working on digital A/B testing
• Web platforms (VWO, Optimizely, Optimize or equivalent)
• Digital ad AB testing
• Comfort with being hands-on directly in ad platforms
• Excellent interpersonal skills
• Broad knowledge of best digital practices
• A true innovator – One that not only can disseminate complex data, but also take on initiatives with a data-driven approach and work cross-functionally with a team to execute

Bonus Points if you have:

• Enough SQL experience to be dangerous
• Prior experience working in Looker Data Studio or Tableau 
• Prior experience with setting up custom event libraries on platforms like mParticle
• Some knowledge of crypto/blockchain 

We offer competitive pay with a base salary range for this position of $120,000 – $160,000 depending on job-related knowledge, skills, experience, and location
In addition, we offer lumen-denominated grants along with the following perks and benefits:

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