Marketing Director (Americas)

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Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money
Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?


    • Execute the Binance marketing and growth strategy for the LATAM region
    • Contribute to the marketing strategy with ideas to grow the Binance business in LATAM
    • Spot opportunities and the main point of strategic decision on LATAM's marketing activities
    • Execute on the activities associated with the marketing strategy
    • Delivering digital content in the form of video interviews, podcasts, and webinars
    • Create a professional and smooth experience for guests and deliver high quality production for dissemination to Binance LATAM stakeholders
    • Maintaining and updating Binance's social media channels in the LATAM region, including responding to queries
    • Create and post relevant content to Binance social media channels to drive engagement with our stakeholders
    • Effectively lead and communicate with the marketing team and cross-departments to ensure product quality and Binance reputation in LATAM 
    • Ensure the onboarding process is suitable for corporate clients
    • Manage the ongoing demands of corporate clients such as the build out of API changes, reporting documents and integration requests
    • Perform market analysis to determine competitors' product strengths and weaknesses to ensure Binance is continually leading the market
    • Review the marketplace weekly and complete the competitor marketing analysis in the ROCK weekly document, or similar
    • Provide recommendations utilizing the AARRR testing methodology, or similar, for changes to Binance digital marketing strategy in LATAM
    • Represent Binance LATAM at industry events and in business development activities
    • Prepare for and present at industry events such as conferences, panels and webinars
    • Contribute to Binance’s position as a thought leader in the LATAM region & Global digital exchange industry  
    • Represent Binance at regional industry events and in business development activities
    • Ensure compliance with all relevant legislation and regulations to minimize risk and enhance Binance's reputation
    • Strict adherence to all Binance's internal security and confidentiality requirements
    • Contribute to Binance's position as an ESG reporting entity in LATAM


    • Bachelor's Degree in Marketing or Communications, or any other related field
    • Minimum 7 years of relevant acquisition marketing experience, preferably growing a significant mobile customer base leveraging experimentation
    • Proven marketing management experience with strong ownership and emotional intelligence
    • Experience launching marketing initiatives
    • Strong understanding of cryptocurrency related terminologies and trends and have a liking for crypto cultures
    • Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible
    • Business level fluency in English and native level fluency in the designated local language
    • Execution oriented mindset – with the humility, drive, and scrappiness to get it done

Working at Binance

• Do something meaningful; Be a part of the future of finance technology and the no
1 company in the industry• Fast moving, challenging and unique business problems• International work environment and flat organisation• Great career development opportunities in a growing company• Possibility for relocation and international transfers mid-career• Competitive salary• Flexible working hours, Casual work attireBy submitting a job application, you confirm that you have read and agree to our

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