Marketing Lead – APAC

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About The Role

We are searching for an experienced and self-driven Marketing Lead in Asia that’s excited about web3 to join our team
As the Marketing Lead in Asia, you will be responsible for developing and implementing local marketing strategies and primarily executional tactics

You will be leading Asian marketing execution, setting priorities and planning together with the global head of marketing, owning the marketing budget, and making sure day-to-day logistics are carried out efficiently
You will be responsible for planning, managing and executing projects related to our marketing campaigns

What you’ll be doing:                              

  • Design and lead the Asian marketing strategy in collaboration with Marketing Lead and Asia Lead
  • Manage projects across marketing to ensure they are prioritized, on track, and delivered on time
  • Organize local events in regional markets
  • Monitor market trends, research markets, user insights and competitors’ activities and incorporate these into an overall marketing strategy
  • Analyze and track marketing performance
  • Coordinate logistics and assist with operations for marketing projects

What we’re looking for:

  • At least 5 years of experience working in marketing, public relations, or similar roles
  • Rich experience in digital advertising/marketing and social media
  • Build and manage relationships with local language media, marketing agencies, KOLs and other stakeholders
  • A strategic thinker with excellent written & verbal communication skills with the ability to share and present ideas among large teams and executive leadership
  • Strong project management skills, with the ability to inspire internal and external partners, cross-functional teams, and agencies to drive towards a common goal 
  • Exceptional written communication skills
  • Ability to organize and project manage events, including in-person meetups, hackathons, etc
  • Prior knowledge of web3 is required
  • Excellent Korean/Mandarin and English written and oral communication skills