Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money
Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?
Responsibilities
- Be responsible for all aspects of daily management for the marketing and PR functions
- Lead the go-to-market strategy for product launches
- Work with various teams to implement PR strategies such as press releases, social media strategy, internal communications and brand image building
- Work on integrated campaigns, starting with strategy, brief and working on executing and measuring performance
- Create engaging content, creative copywriting, product highlights, in-depth articles, and demonstrate successful promotional experience
- Distill complex topics and products into easy to communicate language
- Lead brand campaigns and build relationships with influencers, journalists and media outlets
- Manage new media partnerships end-to-end to help build the brand and drive measurable growth
- Develop, test, and report on relevant KPIs for all marketing and branding activities
Requirements
- Bachelor's Degree in Marketing or Communications, or any other related field
- Interest and general knowledge of the cryptocurrency/blockchain industry/web3 is highly preferred
- Minimum 5 years of relevant marketing or corporate communications experience
- Proven marketing management experience with strong ownership and emotional intelligence
- Strong interest in being able to drive foundational PR strategies, but also to bring new ideas and tactics to the table
- Demonstrated success in positioning and launching differentiated products that meet and exceed business objectives
- Experience launching marketing initiatives ( product launch, media outreach, brand campaigns and content marketing) and solid understanding of Life Cycle Management and Performance Marketing
- Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible
- Execution oriented mindset – with the humility, drive, and scrappiness to get it done
Working at Binance
• Do something meaningful; Be a part of the future of finance technology and the no
1 company in the industry• Fast moving, challenging and unique business problems• International work environment and flat organisation• Great career development opportunities in a growing company• Possibility for relocation and international transfers mid-career• Competitive salary• Flexible working hours, Casual work attireBy submitting a job application, you confirm that you have read and agree to our
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