As an NFT Marketing Manager your responsibilities will revolve around organising and running marketing campaigns over social media platforms (such as: Twitter, Instagram, TikTok and Discord)
Typical responsibilities include:
- Creating content, including text posts, video and images for use on social media (you will have a graphics team to support you on this)
- Promoting products, services and content over social media, in a way that is consistent with an client’s brand and social media strategy
- Scheduling social media posts using applications such as Tweethunter, Hootsuite and TweetDeck
- Interacting with customers and dealing with customers’ enquiries
- Developing new social media strategies and campaigns
- Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising
- Keeping track of data and analysing the performance of social media campaigns
- Collaborating with colleagues from across marketing departments to ensure branding is consistent
- Meeting with clients and other stakeholders (such as social media influencers)
These meetings may involve pitching potential marketing campaigns
- Directing the NFT project marketing team
Experience
- You must have led the marketing or been at a very senior level on at least one NFT project
- You should have helped built at least one NFT community from the ground up
- A network / contacts book of NFT influencers and communities is desired
- Knowledge of Solana and NEAR NFT communities and influencers
- Experience in email marketing would be nice but is not essential
- Experience in the Play2Earn space is desired (Polygon gets extra points)