About the Job
As Figment’s Partner Marketing Manager, you will develop and execute Go-To-Market (GTM) strategies and campaigns for our most important channel and business partners, such as Ledger, Fireblocks, and BitGo
This role is designed for a self-starter who is passionate about crypto and knows how to effectively build relationships that drive results within partner organizations as well as within Figment
This role sits within Marketing but spans across the Sales, Product, and Customer Success functions
Responsibilities/Duties
- Serve as the lead GTM resource for a defined set of strategic partners, proactively defining, developing, and executing joint strategies and campaigns
- Work closely with Sales, Product, Customer Success, and the Executive team to coordinate and execute partner strategies
- Partner with Sales to define and deliver partner sales results
- Develop rolling go-forward marketing strategies/campaigns and generate enthusiasm/buy-in within partner organizations
- Work across the Marketing team and broader company to leverage existing marketing campaigns, sales material, and presentations, and generate new material as required to drive results
- Integrate into partner organizations in such a way as to position Figment as the preferred staking partner
- Communicate with partners on a constant basis and share partner needs across the team
- Develop KPIs and other metrics to understand results and identify areas for improvement
- Write, proofread and edit strategic content for various long and short-form communications, sales documents, landing pages, and campaigns
Qualifications
- 5+ years of direct marketing experience in the financial, fintech, or crypto industry, serving B2B or institutional clients
- Knowledge of crypto, Web3, and core Layer 1 / Layer 2 protocols
- Experience serving as lead marketing manager for high-value strategic partners
- Demonstrated ability to drive successful marketing campaigns with strategic partners that result in sales goal achievement
- Self-starter who can set priorities, work independently and across multiple teams, and manage competing priorities in a fast-paced environment while ensuring deadlines are met
- Excellent interpersonal and communication skills