Regional Growth Marketing Manager – EU/ROW

Kraken Digital Asset Exchange

Remote Anywhere

Building the Future of Crypto 

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology
What makes us different? Kraken is a mission-focused company rooted in crypto values
As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion
For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world
Before you apply, please read the  page to learn more about our internal culture, values, and mission
As a fully remote company, we have Krakenites in 60+ countries who speak over 50 languages
Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space
Kraken is committed to , , and through our products like , , and 
Become a Krakenite and build the future of crypto!The TeamThe Growth Marketing team is responsible for delivering user and revenue growth across each of our product verticals and key geographies
It’s a fast-growing team full of some of the best marketing talent in the world, with deep expertise and conviction in the crypto space
As the Regional Growth Marketing Manager for the EU & ROW, you will play a critical role in the leadership and execution of Kraken’s regional growth marketing strategy
As part of our growing growth marketing team, you’ll work in a cross-functional role to bring together the efforts and initiatives run from our central growth team, along with our regional operations teams, product team, finance, and legal
You’ll be the connective tissue between everything we do to drive growth in some of our most important global markets, owning the growth strategy for each of them
The ideal candidate is an ambitious individual who is excited by the challenge of solving tough, often ambiguous problems in this dynamic space
You are able to make well-informed recommendations based on data and analysis, and have a strong background in both delivering regional marketing strategies as well as wider growth marketing playbooks
As this role requires a lot of cross-functional collaboration, strong communication and collaboration skills are key
At the same time, you should be someone that’s not afraid to ‘roll-up your sleeves’ to get things done
This role reports to the VP Growth

The Opportunity

    • Work closely with the Managing Directors in EU & ROW as well as global operations to lead the development and execution of the regional growth strategy (EU/ROW) that will bring in new Consumer, Pro, and Institutional clients
    • Identify what is most needed and most compelling to existing and potential clients in the focus markets – and feed those insights back into the organization to influence regional and product strategy, prioritization, marketing, investment, and related messaging
    • Play a major role in shaping our approach internally for how we bring together the various functions that contribute to Kraken’s international growth
    • Partner with Managing Directors, Regional Operations, Product, and Marketing to deeply understand the business including vision, near-term and long-term goals, operations, technology, regulatory requirements, gaps & opportunities
      Contribute to growth targets and our on-going geo-specific growth forecasts
    • Take a diplomatic approach to involve stakeholders early and get cross-functional work done; be a proactive leader and decision-maker that can rally leaders around a common problem or goal
      Being a data-driven storyteller will be essential for success in this role
    • Working closely with our finance, regional operations, and data teams, define and monitor key performance metrics for regional growth
      You’ll be responsible for proactively identifying and surfacing trends to stakeholders across the business
    • Use quantitative and qualitative analysis to create briefs and narratives that identify opportunities to grow our client base
    • Align the efforts of our global marketing channel owners and product growth teams to support and prioritize the needs of our regional growth playbooks

Skills you should HODL

    • Experience (4+ years) in growth marketing, regional marketing, product marketing, or integrated marketing – preferably with a fintech company/brand, and/or technology company/brand
      Experience working within industries that face regional regulatory complexities is a bonus
    • Proven ability to operate in a matrixed analytic skills and the ability to drive data-driven recommendations and decision-making
    • Experience creating integrated regional marketing plans to support country launch and/or expansion efforts
    • Experience working with marketing channel and capability owners to shape marketing strategy and drive tactical execution
    • Expertise in one or more marketing channels is a plus, particularly Acquisition and/or Lifecycle
    • Executive-level communication skills
    • Ability to quickly grasp and develop acumen for regulatory, compliance, product, and cultural nuances across multiple countries
    • Ability to confidently analyze business results and report performance to executive leadership and  cross-functional teams
    • Ability to influence others to get things done in a timely fashion; balance multiple priorities, adapt to changing business needs and environment, and meet deadlines
    • Experience and knowledge of cryptocurrency is preferred
      Interest and enthusiasm for cryptocurrency is a requirement

Location Tagging: #UK #EU #LI-AG1Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives
We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job
We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind
Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws
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