Regional Marketing Operations Manager

Kraken Digital Asset Exchange

Remote Anywhere

Building the Internet of Money 

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology
What makes us different? Kraken is a mission-focused company rooted in crypto values
As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion
For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world
Before you apply, please read the  page to learn more about our internal culture, values, and mission
As a fully remote company, we have Krakenites in 60+ countries who speak over 50 languages
Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space
Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like , , and 
Become a Krakenite and build the internet of money!The Team

The Marketing Operations team at Kraken values organization, process excellence and rigor
Our Mission is to increase efficiency and drive results in the execution of the overall marketing objectives via strategic planning, infrastructure, repeatable processes, best practices, budgeting and reporting
 We relentlessly drive the Marketing team forward via ruthless planning & prioritization, orchestration & lethal execution
We leave no stone unturned
No questions unanswered
We take ownership and accountability for every element of our programs
As a team, we address urgency head-on and handle ambiguous situations with calm, clear & open minds
We know the way, go the way and show the way
About the Role

We are looking for a Regional Operations Manager to help stand up a Globally led team dedicated to Regional Marketing
You will support setting up Regional Marketing with required operational processes across priority geos, manage regional applications of Product/Brand campaigns and executions, and support regionally-led campaigns and efforts
You will obsess over measurement and movement against key KPIs and work with our teams to identify opportunities within a regional prioritization matrix
Additionally, and possibly most critically, you will develop a method and process to organize and update the evolving geo specific regulatory guidelines on where and how we can market
In addition to Global Marketing & Operations, you will work closely with critical cross functional partners including; Regional Managing Directors & their teams, Regional Operations, Regional Compliance Officers and more
 This role reports to the Director of Global Marketing Operations but will pod closely with (to be hired) Global Regional teammates in Brand, Analytics & Growth Marketing
 About You

You have deep experience with project management in the marketing space and understand the importance of planning, execution & progress reporting
You’re a strong communicator with excellent follow through skills – you don’t let anything slip through the cracks
You’ve got an ease about you: you can move work forward in remote & ambiguous situations without getting your feathers ruffled
You enjoy moving projects forward and keeping teammates motivated to the finish line! 

The Opportunity

    • Program & project management for Global/geo go-to-market initiatives & campaigns
    • Execution planning & production – including entry and management of executions & marketing activities in Airtable
    • Collaborate with design, brand & copywriting – submit design briefs and manage stakeholders for feedback/approval
    • Traffick assets for approvals with legal etc for all campaigns & executions  
    • Partner with localization and translation agencies and internal partners ensuring content is most relevant to a respective region
    • Measurement set up and tracking with growth, analytics & data partners
    • Build out regional marketing operating model & process that mirrors Global 
    • Build out planning and approval mechanisms with RegOps, CE, and other stakeholders
    • Develop a method and process to organize, update & circulate the evolving geo specific regulatory guidelines with key stakeholders
    • Lead media agency work since that will be driven by growth (brand and regional efforts)
    • NDA, contract, invoice & expense management for regional or media efforts
    • Support Global Operations Director in annual & quarterly strategic planning efforts

Skills you should HODL

    • 7+ years of previous experience in operations, planning and strategy in product marketing and or digital marketing 
    • Experience working at a premium brand, matrixed organization and or creative agency
    • Concise speaker, storyteller, and writer: ability to slice, dice, and distill a narrative from a complex data set into an executive summary
    • Experience building & leading sophisticated, matrixed teams that are distributed globally
    • Experience managing go-to-marketing campaign and executions across digital channels
    • Geo-specific, global client experience in NA, UK, EU, CA, AU – nice to have
    • Previous crypto experience not required but certainly a plus! (Maybe you’ve got a couple of moonshot ideas for transforming marketing in crypto?)

Location Tagging: #US #EU #Canada #LI-AG1Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives
We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job
We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind
Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws
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