Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange
Our mission is to accelerate cryptocurrency adoption and increase the freedom of money
If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you
As a Senior Performance Marketing Specialist – Programmatic Trader
, you’ll lead our digital advertising team in the planning and execution of paid ad campaigns across programmatics DPS, we are seeking highly skilled and experienced
The candidate should possess a strong expertise in running programmatic ad campaigns on various demand-side platforms (DSPs) such as Moloco, LiftOff, Iron Source, and The Trade Desk
The ideal candidate will have a solid background in data analytics, with proficiency in tools like Google Analytics, AppsFlyer, and CM360
Responsibilities:
- Develop, execute, and optimize programmatic ad campaigns using leading DSPs such as Moloco, LiftOff, Iron Source, and The Trade Desk
- Analyze campaign performance data to drive optimization, improve targeting, and increase ROI
- Perform constant tracking, reporting, and analysis of campaign data using tools such as Google Analytics, AppsFlyer, and CM360 to ensure optimal performance
- Collaborate with cross-functional teams (creative, sales, product, etc
) to align on campaign objectives and strategies - Monitor industry trends and developments in programmatic advertising, while consistently implementing best practices
- Maintain an in-depth understanding of the company's target audience, product offerings, and advertising objectives
- Ensure campaigns are aligned with data privacy regulations and company policies
Requirements:
- Bachelor's degree in Marketing, Advertising, Communications, or a related field
- A minimum of 4-5 years of experience in performance marketing, specifically managing programmatic ad campaigns on DSPs like Moloco, LiftOff, Iron Source, and The Trade Desk
- Strong expertise in data analytics, with extensive knowledge of tools such as Google Analytics, AppsFlyer, and CM360
- Solid understanding of digital marketing, advertising strategies, and industry trends
- Excellent communication, organizational, and time management skills
- Familiarity with data privacy regulations and their impact on digital advertising
- Ability to work both independently and collaboratively with a diverse team
- Attention to detail and ability to prioritize tasks effectively
- Proficiency in Microsoft Office, Google Workspace, and project management tools
- JIRA & Figma previous experience are a plus
- Must be a fluent English speaker
Additional languages considered a strong asset
Working at Binance
• Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities• Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless• Tackle fast-paced, challenging and unique projects• Work in a truly global organization, with international teams and a flat organizational structure• Competitive salary and benefits• Balance life and work with flexible working hours and casual work attireLearn more about how Binancians embody the organization’s
, creating a unified culture that enables collaboration, excellence, and growth
Apply today to be a part of the Web3 revolution! Binance is committed to being an equal opportunity employer
We believe that having a diverse workforce is fundamental to our success
By submitting a job application, you confirm that you have read and agree to our
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