Social Media Campaign Manager

About Acala

Acala's mission is to build and nurture the autonomous financial infrastructure of the decentralized web
Delivering on this mission will bring more financial accessibility, opportunity, and prosperity to everyone on the planet through a new, open financial system
Our core project is the Acala Network itself, which we expect to become the de facto DeFi parachain and stablecoin of the Polkadot ecosystem
Polkadot provides the underlying trust primitives to our parachain, upon which we’ve built our suite of financial primitives including; decentralized, multi-collateral stablecoin; trustless staking derivatives, and Decentralized Exchange
These primitives will be used by us and other teams to power open DeFi innovations, and remove the need for the intermediaries that inhabit almost every conventional trust-based financial system
We have secured our support from eminent backers like Polychain, Coinbase Venture, Pantera and many more
Acala began its launch process on December 18, 2021, and we've got regular product launches and tokenomic incentive programs planned throughout 2022, so there’s no better time to join the DeFi mission and be a part of the future that we’re building…because we're building it for you, too
NB:

For the fastest response to any of our positions, apply directly on our website: acala
network/jobsAbout the role

As Social Media Campaign Manager for Acala you'll be working as part of our Growth team alongside and
The role has 2 core responsibilities; Design and own our long-term Social Media strategy; Run targeted campaigns across multiple channels to drive engagement around specific 'landmark' events and Product Launches
Acala's Social Media strategy

Acala has an existing audience of almost 1 million, which is HUGE in the world of DeFi and even moreso in the context of Polkadot-based projects
With the impending launch of our , and our Treasury Reserve protocol , we can double that in 2022
We will achieve this with more high-quality written and video content about these new products, our existing products linked below, and our growing network of partnerships within the Acala & Polksdot Ecosystem(s)
This is 50% of the job
Our Social Media campaigns

We are constantly looking for new campaign ideas to drive growth and engagement around the , our DeFi suite of applications for swapping, staking and earning on the Polkadot blockchain
Similarly we run regular campaigns for the , a sister suite for similar DeFi activities on the Kusama blockchain
These two suites have different brand voices, and each have their own growth goals and community requirements and challenges
This is the other 50% of the job
We don't only hire from crypto


This job will be offered to a creative social media enthusiast who can prove their ability to come up with innovative concepts, video campaigns, and even shortcut ways to promote some of the awesome user-generated content that we often see
This person could come from almost any industry that has a significant online presence, but they will already know about our dApp suites and the underlying Polkadot blockchain ecosystem

What you'll do:

• Develop & Implement
  
  a long-term social media strategy for Acala aimed at; Community Growth; Frequent Content publishing; Partnership Conversion
• Design & Run
  
  campaigns to grow our target audience on key channels and even live platforms ( Twitter Spaces, YouTube Lives & Shorts, Reddit, etc
  )
• Set your own
  
   KPIs
  
  for our social media channels' performance & the outcome of the campaigns & projects that you come up with
• Write & Direct
  
  social media content including copy, concept graphic & video, from ideation through to review and publishing and performance measurement
• Collaborate
  
  with Acala's other teams in Product Development & Ecosystem Growth on; Market Research; Competitor analysis; Product Testing (and anything else you're interested in learning more about in crypto)
• Utilise
  
  tools like Hubspot and Sprout for monthly performance analytics, and to identify opportunities for improvement… we've barely scratched the surface

NB:

For the fastest response to any of our positions, apply directly on our website:
For more information on this position, our employment conditions, or anything related to working for Acala, get in touch with our Talent Manager: Our Team

With approximately 50 full-time team members working across 8 different countries, our team is truly decentralised
We’re some of the leading blockchain innovators, Substrate & Rust engineers, full-stack dApp developers, & Economist Analysts
But we're just people like you, working from our shared desire for a fairer and more inclusive financial system, in direct contrast to the clear shortcomings of the current institutions that run our world
Our Values

The community we’re building is shaped by our values and fuelled by the needs of all humans:- Inclusion, Care, Trust, and Respect- Empowerment- Guidance and Support- Friendship, Community, Real Relationships We’re building Acala based on a core set of values we believe are in line with the tenets of web3:- True decentralisation- Less Trust, More Truth- Integrity- Accountability- Empowering individuals with more autonomy What We Have Achieved

Acala was founded in 2019 as an early Web3 Foundation grant recipient, and is an ecosystem and education partner of both the W3F and Polkadot
Throughout 2021 we have proven ourselves to be the DeFi hub(s) of the Polkadot Ecosystem & Community by securing the first crowdloan-funded parachain slots on both the Polkadot & Kusama blockchain networks
But even at this, our true work has only just begun…NOTE

: To all external Recruiters who have 'exciting profiles' to share with us, please do so knowing that without signed terms & conditions Acala deem any introductions made to be a complimentary courtesy to the development of the world's Web3 infrastructure
Thank you for your support