Social Media Marketing Lead

The Shrapnel team is seeking bright minds from every culture, discipline, and background to join us on a new creative endeavor
  We are a mission-focused team with industry roots in world-class game development, studio building, and platform creation
Our goal is empowering the world to share in our playful collaboration at the intersection of gaming, creation, and ownership
  

We are seeking an experienced and effective Social Media Marketing Lead  to help us grow and engage our fan base
Shrapnel is the world’s first customizable extraction shooter game to bring blockchain benefits to gamers
You will be a key contributor in bringing the game, creator platform, and promotional products to market
This role is a foundational position on the marketing team
Attention to detail, creativity, leadership, and being a team player are critical to success
 

In joining our mission to create the future of entertainment, you will be empowered, and your ideas will matter
    

The Job   

  • Develop and execute a comprehensive social media strategy aligned with Shrapnel’s overall marketing and branding objectives
  • Manage and oversee all social media platforms, including but not limited to Twitter, Facebook, Instagram, TikTok and Discord
  • Create and Direct compelling and engaging content that aligns with the Shrapnel brand and resonates with our target audience
  • Plan and execute social media campaigns and initiatives that deliver on business objectives
  • Monitor and analyze social media metrics, providing regular reports and insights to optimize performance and drive growth
  • Stay up-to-date with industry trends, emerging platforms & best practices, identifying new opportunities to improve the effectiveness of our social media efforts
  • Monitor and respond to community feedback, inquiries, and comments in a timely and professional manner
  • Collaborate with internal teams, including performance marketing, PR, and product teams, to ensure social media activities are integrated and aligned with overall company goals
  • Select and direct external teams and contractors, as needed
     

Who Will Be a Great Fit   

We welcome your uniqueness
Research shows that diverse teams do the best work
Our customers are all over the world, and from all walks of life
  

  • Minimum five (5) years of experience in Social Media Marketing in the videogame space
  • Minimum three (3) years of experience managing marketing teams and/or external agencies
  • Minimum three (3) videogame projects delivering measurable marketing results (e
    , audience size & engagement)
  • Minimum of (3) years demonstrated mastery of large-scale social platforms (Twitter, Discord, Meta products, TikTok) 
  • Demonstrated proficiency of creating and directing Paid content and Organic content, with examples – including text, images, videos, and interactive elements
  • Proficient in social media management tools, analytics platforms, and content scheduling tools
  • Ability to analyze data and metrics, derive actionable insights, and make data-driven decisions
  • Strong organizational skills and ability to manage multiple projects and deadlines simultaneously
  • Passion for gaming and familiarity with the gaming community and culture
  • Bachelor’s degree in Marketing, Communications, or a related field
    Additional certifications in social media marketing are a plus
     

Nice to Have  

  • Mastery of additional social platform marketing: Telegram, WeChat, SnapChat, Reddit
  • Web3 marketing experience including collaborations and memes
     
  • Prior experience in a startup environment or small business
      
  • Fluent in one or more Asian languages
     

The Perks   

  • Competitive Salary and excellent Benefits
  • Flexible hours, with a hybrid office schedule
  • Visibility and input to business strategy, including technology and creative partners
      
  • Autonomy and latitude within your role
       
  • Seattle’s healthy living and vibrant city culture
       
  • Tight knit, highly experienced, fun-loving team
         

Additional Information  

The base salary range for this full-time position is $80,000 – $110,000 + stock shares+ tokens+ benefits
Our salary ranges are determined by role, level, and location
Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training
  

Employment Type: Full-time, On-Site, Not open to remote candidates currently  

Seniority Level: Senior Level  

Industry: Video Games 

Job Functions: Social Media Marketing   

The Fine Print   

At Shrapnel we prefer working in-office, together
We believe working in the same space can accelerate progress, improve collaboration, and is definitely more fun
But in-office work doesn’t make sense for everyone at this time, and technology makes certain remote work possible
So for certain roles we are open to discussing remote work
Please apply and we’ll decide case by case
    

NEON Machine Inc and its subsidiaries are equal opportunity employers
Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law
  

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