Social Media Specialist (TikTok)

Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange
Our mission is to accelerate cryptocurrency adoption and increase the freedom of money
If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you


    • Be a part of the central social media team, own the @Binance TikTok account, responsible for account output, engagement, growth and sentiment
    • Contribute to integrated marketing campaigns and priority brand partnerships on behalf of the social team, with scope not limited to TikTok or video content
    • Produce and edit high quality, engaging, original content that can be used cross-platform
    • Manage relationships with third party creators including project management, briefing and feeding back on deliverables
    • Monitor and effectively leverage TikTok or other social media trends
    • Drive effective and creative social media campaigns, working cross-functionally with design, content, performance marketing, product and other teams
    • Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance
    • Analyse social media landscape to supply actionable insight (in real-time) to both the social and greater marketing team with hot topics, breaking news, sentiment/market observations
    • Engage and build communities through one-on-one as well as one-to-many conversations
    • Have fun!


    • 6+ years of experience in digital marketing or social media related roles
    • Mandatory to be native or fluent English speaker
    • A deep understanding of TikTok & social media algorithms
    • Proven success of creating high-performing content on TikTok
    • Knowledge of TikTok trends and the best performing content types
    • Experience with getting creative within brand guidelines
    • Video editing proficiency
       Project management experience
    • Keen sense of the crypto market in general
    • A meme connoisseur
    • A clear and concise style of communication, with a creative/fun spin when relevant
    • Strong sense of responsibility
    • Self-motivated and results-oriented
    • Remote and startup experience is a plus

Working at Binance

• Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities• Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless• Tackle fast-paced, challenging and unique projects• Work in a truly global organization, with international teams and a flat organizational structure• Competitive salary and benefits• Balance life and work with flexible working hours and casual work attireLearn more about how Binancians embody the organization’s

, creating a unified culture that enables collaboration, excellence, and growth
Apply today to be a part of the Web3 revolution! Binance is committed to being an equal opportunity employer

We believe that having a diverse workforce is fundamental to our success
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