Web3/Crypto Marketing Lead

Requirements

• Master’s or bachelor’s degree in communications, marketing, or a related field
  
• In-depth knowledge of blockchain technology
  
• Strong communication skills
  
• Experience in social media marketing
  
• Fluent in written and spoken English
  
• Friendly and proactive attitude
  
• Ability to work in a very fast-paced environment and on multiple projects at once
  

Desirable

• Experience in community management in web3
  
• Knowledge and training in conflict resolution
  
• Fluency in a second language
  

What you will do

• Strategize – you will be responsible for bringing to life the community marketing strategy to build an engaged and informed community of developers!
• Articulate – express Analog’s value proposition through clear and user-friendly marketing messaging across marketing channels, product experience, social media, community, and partner channels
  
• Be a Community Thought Leader – be the face of the community online, at physical events, and empower the community through activities, programs, and events!
• Management – manage the project’s communities across all relevant channels including, Medium, Telegram, Reddit, Discord, Twitter, Youtube, and LinkedIn (and others as required)
  
• Onboarding – create fun and engaging user journeys to expedite the onboarding process for new community members so they can learn about the project and get involved without delay
  
• Retention – build captivating campaigns to continuously educate and help our community of developers grow and collaborate in a creative way
  
• Moderation – moderate the communities and help spread the word about great user-driven stories to the wider community
  
• Content – Build and optimize marketing channels including content marketing & SEO (eg
  blog, social, community AMAs, etc
  ), and public relations (press, speaking engagements, conferences, partnerships, etc
  ) to grow community engagement and adoption
  
• Community Ambassadors – build a program for community leaders and creatively empower them to add more value to the rest of the community
• Research – put in place a foundation for receiving feedback from the community and translating the insights into actionable improvements
• Growth – execute marketing campaigns to drive growth and build a community of loyal members
• Promotions – promote activities, programs, and campaigns as well as build partnerships with other community managers from other projects for collaborations!
• Support – facilitate partners and PR teams to tell a compelling and coherent narrative about Analog and the role of the company and its products