Web3/Crypto Marketing Lead

Requirements

  • Master’s or bachelor’s degree in communications, marketing, or a related field.
  • In-depth knowledge of blockchain technology.
  • Strong communication skills.
  • Experience in social media marketing.
  • Fluent in written and spoken English.
  • Friendly and proactive attitude.
  • Ability to work in a very fast-paced environment and on multiple projects at once.

Desirable

  • Experience in community management in web3.
  • Knowledge and training in conflict resolution.
  • Fluency in a second language.

What you will do

  • Strategize – you will be responsible for bringing to life the community marketing strategy to build an engaged and informed community of developers!
  • Articulate – express Analog’s value proposition through clear and user-friendly marketing messaging across marketing channels, product experience, social media, community, and partner channels.
  • Be a Community Thought Leader – be the face of the community online, at physical events, and empower the community through activities, programs, and events!
  • Management – manage the project’s communities across all relevant channels including, Medium, Telegram, Reddit, Discord, Twitter, Youtube, and LinkedIn (and others as required).
  • Onboarding – create fun and engaging user journeys to expedite the onboarding process for new community members so they can learn about the project and get involved without delay.
  • Retention – build captivating campaigns to continuously educate and help our community of developers grow and collaborate in a creative way.
  • Moderation – moderate the communities and help spread the word about great user-driven stories to the wider community.
  • Content – Build and optimize marketing channels including content marketing & SEO (eg. blog, social, community AMAs, etc.), and public relations (press, speaking engagements, conferences, partnerships, etc.) to grow community engagement and adoption.
  • Community Ambassadors – build a program for community leaders and creatively empower them to add more value to the rest of the community
  • Research – put in place a foundation for receiving feedback from the community and translating the insights into actionable improvements
  • Growth – execute marketing campaigns to drive growth and build a community of loyal members
  • Promotions – promote activities, programs, and campaigns as well as build partnerships with other community managers from other projects for collaborations!
  • Support – facilitate partners and PR teams to tell a compelling and coherent narrative about Analog and the role of the company and its products.