Web3 Marketing Lead (APAC timezone, Remote)

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Headquarters (HQ.xyz)


About the company

Headquarters () is the unified finance management platform for Web3 teams
ย The platform aggregates data across crypto-wallets and banking accounts to enable Web3 teams to gain full visibility of their finances
With crypto and fiat rails integrated into one platform, crypto-native teams can have an organised and compliant financial back-office, including making payables, reconciling transactions and balances, and bookkeeping and accounting
In Q3 2022, announced a $5M pre-seed round co-led by MassMutual Ventures, Capital, and Forge Ventures, with participation from other funds including Longhash Ventures, DWF Labs, January Capital, FEBE, FJ Labs, and Web3 operators such as the co-founders of Nansen & Etherscan
Marketing Lead

The Marketing Lead will help the team in road-mapping our marketing strategy, as well as driving the creation of relevant long-form and short-form content

for our blog posts, social media, and marketing materials
A key objective of this role is to establish Headquarters as a thought leader in the industry

and support inbound marketing efforts


    • Collaborate with stakeholders to create and edit engaging blog posts, social media, content, and marketing materials
    • Strategise and own the content plan and calendar across all mediums
    • Conduct research on industry-related topics to support content creation
    • Drive our SEO and performance marketing efforts
    • Assist in both long-form and short-form content generation, across internal mediums such as Twitter, LinkedIn, Instagram, and our company website
    • Utilise SEO best practices to optimise content for search engines
    • Participate in team meetings and provide feedback on content initiatives


    • 3 to 6 years of relevant experience in Content or SEO/Performance Marketing
    • Industry knowledge/experience in FinTech or Web3 industry is strongly preferred
    • Understanding of SEO best practices
    • Excellent writing and editing skills
    • Familiarity with social media platforms such as Twitter, LinkedIn, and Instagram
    • Ability to manage multiple projects and meet deadlines
    • Strong attention to detail
    • Ability to work collaboratively as part of a team
    • Understanding of the blockchain, Web3, or FinOps industry is a bonus

Working hours

    • You should be able to follow hours according to a GMT+8 timezone to collaborate effectively with the core team in Singapore

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