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Protocol Labs is looking for a Social Media Marketing Manager who is passionate about social marketing strategy, content & event management, and community engagement
The ideal candidate will have a technical mindset with a background in Web3 or blockchain preferred
Candidates should also have experience managing social marketing across multiple channels ( Facebook, Instagram, Twitter, Linkedin, YouTube, etc) for multiple stakeholders
This position will be remote and report to the Head of Social Media or Content
This position requires travel to 1-2 events per quarter
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Responsibilities…
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Acquire a deep understanding of Protocol Labs projects, including Filecoin and IPFS
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Engage with community members through social brand channels to answer questions, share updates, and elevate community projects
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Build and execute social activation plans for campaign and brand initiatives
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Develops, owns, and executes the event content strategy, roll out across channels, and measurement
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Travel with the events team to capture content to be used for the campaign, during and after each event
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Measure, report, and analyze the performance of campaigns across channels
Understand social KPIs and provide insights and guidance to campaign leads
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Understand and communicate social best practices and basic design principles to create breakthrough creative in partnership with our design team
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Manage a content calendar and help cross-functional teams schedule and organize posts
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Innovate and implement test and learn strategies that deliver results
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Work cross-functionally to support multiple teams while adhering to best practices and centrally approved strategy
Minimum Qualifications…
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BA/BS degree in business, marketing, CS, or any field that relates to the role
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3+ years of experience of managing social marketing
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5+ years of overall marketing (or related comms) experience
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Ability to manage and prioritize multiple projects simultaneously
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Efficient and organized with excruciating attention to detail
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Process-oriented and excellent communication skills (written and verbal)
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Self-motivated with the ability to work independently and on multiple initiatives in a fast-paced, constantly changing environment
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Willingness to travel to each event owned by the Outercore marketing team
Preferred Qualifications…
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Experience with technical copywriting
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Experience with Web3 or blockchain technology
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Experience working in events, activations, and experiential marketing
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Agency background leading multiple brand channels
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Strong business acumen and quantitative analytical skills